Crazy Hot Job

Why is this job crazy hot?

Our consumer mission is simple: to help singles find the kind of relationship they’re looking for. And we think we’re pretty good at it. Every month, we hear from hundreds of success stories from all over the world and hundreds of thousands of people leave Match.com each year because they met someone in our community. Our business mission is to maintain our position as market-leader and identify opportunities to scale our business in the exciting and evolving category of online personals. Match.com pioneered online personals when it launched on the Web in 1995 and continues to lead this exciting and evolving category after more than a decade. Throughout its 14-year history, Match.com has helped redefine the way people meet and fall in love. Match.com provides a rich tapestry of ethnicities, interests, goals, ambitions, quirks, looks and personalities from which to choose. Match.com operates some of the leading subscription-based online dating sites in 24 countries, in 8 languages and spanning five continents, as well as oversees its ongoing investment in Meetic. Match.com also powers online dating on MSN across Asia, Australia, the United States and Latin America. Match.com is an operating business of IAC (Nasdaq: IACI).

Job description:

Responsibilities:

• Deliver significant new customer acquisition channels through sourcing, negotiating and launching innovative new online and offline marketing campaigns and partnerships.
• Establish and continuously evolve the consumer brand strategy across key channels to drive subscriber ramp-up and continuously improve brand perception.
• Drive business insights through data analysis and provide actionable recommendations for innovation in marketing strategy.
• Manage day-to-day agency management including media buying and creative agencies.
• Drive traffic to Match.com through significant marketing investment across all online channels, TV, radio, print, etc and constantly measure ROI and optimize spend across all media channels.
• Oversee and act as an internal subject matter expert for all online customer acquisition channels for Match.com, including SEO/SEM, display advertising, email marketing, affiliate marketing, and online distribution partnerships.
• Validate our current search marketing strategy and recommend/implement new ideas.
• Evaluate the competitive landscape and maintain the brand’s leadership stance.
• Identify, develop and negotiate strategic alliances and media opportunities and partnerships.  Assess new deal structures as vehicles to drive subscriber growth.
• Partner with product and engineering teams to identify product enhancements and feature set particularly that will be instrumental in branding and marketing.
• Manage and mentor a team of high-performing professionals across diverse disciplines such as marketing, product management, development and other functional business areas.

 
Requirements:      

• Bachelor's Degree; MBA preferred.
• 10+ years of experience in consumer based marketing on the web; preferably in a multi-brand environment.
• Client-side brand management experience, including demonstrated ability to optimize creative output from agency partners.
• Experience applying rigorous analytics to determine ROI on cross-channel marketing efforts.
• Deep understanding of media markets to drive media buying, testing and creative.
• Able to succinctly analyze marketing and partnership opportunities and make recommendations on what channels to pursue.
• Demonstrated experience leading online acquisition for a consumer internet company, with extensive knowledge of online best practices across the marketing discipline including Search, Display, Email, Affiliates, and Social Media.