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Heineken USA Incorporated is one of America’s premier beer importers and the US subsidiary of the world’s second largest brewer. The Heineken Company is the exclusive importer of Heineken Lager Beer and Amstel Light. Heineken USA has evolved toward a portfolio-oriented company. As of 2005, Heineken USA entered into an agreement with Femsa Cerveza unit of Mexican brewer Fomento Economico Mexican and now heads the sales, distribution and marketing of the brands Tecate, Dos Equis, Sol, Bohemia and Carta Blanca.

Job description:

DESCRIPTION:

• Gain and maintain on-going understanding of channels, retail trade and relevant industries
• Participate with the Brand Team and provide input in the overall brand planning and development processes
• Manage day-to-day brand budget
• Manage promotion and sponsorship agency resources against the development of agreed to activities
• Work with the agencies to develop the executional plan for specific consumer promotions
•  Manage the on-going execution and communication of promotions as part of the trimester planning process 
• Coordinate the development of promotional consumer concepts and creative
• Manage the execution of sponsorship opportunities
• Own and lead the on-going management, execution and communication of sponsorship initiatives/events
• Contribute to business cases for proposed sponsorships

QUALIFICATIONS:

• 2 to 3 years of product management/marketing experience for CPG Company
• Bachelor’s degree in Marketing or equivalent; MBA strongly preferred